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Is Your Earned Media All That it Can Be?

Written by alisa. Posted on January 12, 2011. Filed under Uncategorized. Tagged digital strategy, marketing, measurement, operational efficiencies, ROI, Social Media. No comments.

earned media, social media, ROI

Social Media Marketing Redux: The Manifesto

Written by alisa. Posted on January 11, 2011. Filed under Uncategorized. Tagged alisa leonard, community architecture, content, digital strategy, marketing, Pragmatic Web, Social Media, social media e-commerce, sxsw interactive, the web is social, tim-berners lee, ubiqutiy. No comments.

The Web is Social, The Web is Real-Time

The Answer is Not Social Media

Written by alisa. Posted on September 21, 2010. Filed under Social Media, alisa leonard, data portability. Tagged alisa leonard, community architecture, content, data portability, data ubiquity, marketing, Pragmatic Web, social graph, Social Media, the web is social. No comments.

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